Multiple Brands for Skill Marketing

Create multiple brands and assign users to each in order to display candidate profiles with branding based on sender options

For companies that have more than one brand association, you can create a brand for each one with separate logs, functionality, and feedback questions.  You can assign users to each brand so tearsheets and candidate profile branding will represent the brand the user is associated with.  

As a 3DIQ admin user, you will access the organization settings at app.3diq.com. Click the gear in the upper right corner and select Organization Settings.  

Click the Brands tab.  Next click the Skill Marketing tab. Here you will see the default logo settings for your organization.  

Scroll to the bottom of the page and click the 'Add another brand' button. 

Colors tab

The first tab is where you will create the new logo and add the header and skill colors.  

The Logo size section is used to change the size of the logo, once uploaded. The logo can be justified right or left or centered.  Name the logo and the company it is associated with. 

Upload your brand image. Make sure your logo is in a transparent format (such as .png) and fits well inside the visible box. The optimal height for a logo file is 50px and the width is proportional to the height. High-resolution logos work best.

Select the colors for the Header bar and Skills by clicking into the square and using a hex code or selecting searching for a color manually. 

General tab

Next, click the General tab.  This is where you will select with Skill Marketing Profile template you would like to associate with this brand and all of the email settings for individual candidates and templates.  

Individual Candidate email template

Customize the email template your client will see when sending an individual candidate through skill marketing. 

  • Modify the Email subject line field by typing over the existing text.  
  • Select from the drop-down menu the user that you would like to email to come from. 
  • Select from the drop-down menu the format from which you would like the email to come.

 

  • Customize the body of the email. Use the variables listed to pull content in automatically.  The email template can be edited by using the toolbar to edit any of the variables such as fonts, text color, alignment, bullets, and insert an image.

Tearsheet options email template

Customize the email template your client will see when sending tearsheets to clients through skill marketing. 

  • Modify the Email subject line field by typing over the existing text.  
  • Select from the drop-down menu the user that you would like to email to come from. 
  • Select from the drop-down menu the format from which you would like the email to come.

Customize the body of the email. Use the variables listed to pull content in automatically.  The email template can be edited by using the toolbar to edit any of the variables such as fonts, text color, alignment, bullets, and insert an image.

Questions tab

3DIQ's Client Feedback options are essential to engaging with your clients and reducing feedback time. By default, each resume allows clients to submit feedback using a set of standard questions when both approving or declining candidates.

Feedback Title

Thumbs-up questions:

These are the questions your client will see when clicking "Thumbs Up" on a resume. You may toggle off one or both default questions, in addition to creating up to three custom open-text boxes or four multiple-choice questions. To add a custom question, click 'Add Custom Question' or 'Add Custom Multiple Choice Questions' buttons.

Thumbs down questions:

These are the questions the user will see when clicking "Thumbs Down" on a resume. You may toggle the default questions off for this response as well as add up to three custom text boxes or four multiple-choice questions.

Please Note: Removing all default questions without adding custom questions will allow users to Approve/Decline resumes without giving any feedback. This may be desirable in situations where quick or limited feedback is required.

Email Address and Terms and Conditions

You can also decide whether to ask your clients for their email addresses and/or have them agree to 3DIQ's Terms and Conditions. Each of these questions can be shown/hidden or marked as "required."

Please Note: For customers who must comply with GDPR, CCPA, or similar data protection regulations, these options are required to be included to receive feedback. 

Best Practices for Custom Feedback Questions

1. Encourage your clients to respond

Our experience shows that the more you encourage your clients to give you feedback using the feedback box, the more likely they are to do so. We suggest telling your clients to give you initial feedback via the box the first time they view a resume.

2. Short and sweet

Keep your questions short and to the point and use as few questions as possible. The less your clients have to read, the more likely they are to submit feedback.

3. Keep them consistent

Do your best to keep the questions the same every time. The goal is to encourage initial feedback quickly while encouraging your client to respond directly with more detailed questions.

4. Avoid requiring responses

Clients are more likely to follow through with the complete feedback if they are allowed to leave some questions blank. 3DIQ allows you to require responses for custom questions but suggests that you only do so for critical questions.

Users tab

Adding users to a brand will display the logo that the user is associated with when a tearsheet or candidate profile is viewed.  

*Please note, due to the various sender options within the individual brands, logos can be impacted.  Please contact support@3diq.com for further explanation. 

Once all settings have been updated be sure to click the Save button at the bottom of any page.